Generations Music is teaming up with the Independent Music Store Owners Group and D’addario strings for their first annual Food for Strings food drive. The event is taking place the weekend before Thanksgiving from Friday, November 18th at 10a.m. through Sunday, November 20th at 5pm at both Generations Music
locations, Eastern Hills Mall and 2437 Military Rd. Niagara Falls 14304. Musicians need to bring at least three non-perishable food items, and the experienced staff will install a brand new set of D’addario strings, tune and polish the instrument for no charge. All food collected will be donated to the Food
Bank of Western New York. Donations will be accepted even if the customer is not interested in a restring.
To ensure each customer receives a quality restring, the store, which normally staffs one guitar tech and one desk clerk, will double it’s staff for the day. A few regular customers volunteer to strip strings off the guitars, polish and clean, while the guitar techs will restring and tune.
Musicians who donate food in exchange for the restring will be a part of a nationwide effort to support food banks local to their store. The Independent Music Store Owners Group has organized more than 30 stores to participate in the 2011 drive. In the past two years, iMSO member stores changed more then 2,500 sets of strings and collected more then 13,011 pounds of food. To find out which stores across the nation are participating, or to learn more about the event, check out the website at: